Who’s a tweeter?!
I’ll be honest, I have a love/hate relationship with Twitter. There are times I can’t get enough and other times I can’t stand it! It’s noisy, busy and fast paced but it is undoubtedly a fantastic platform to engage both locally and nationally. The right tweet, at the right time with the right hashtags can amplify your impressions and reach massively!
Twitter needs some behind the scenes work before you get going in order for it to be successful for you.
Twitter lists are a fab feature to segment who you are following. For example, if you’re a local food blogger wanting to research child friendly places to eat, find them and pop them in a list. You can have private lists or make them public.
Creating public lists is a valuable way to add value to your profile, you can advise your followers and refer them to your lists. Our ‘for example food blogger’ might have lists about his/her favourite lunch/dinner/breakfast/coffee/cocktail places. His or her followers can use the lists as a reference for other accounts to follow and places to visit from the recommendations.
Tweetdeck is a great platform to create newsfeeds for each of your lists and hey presto, you then have a place where you can find them all in one place. (If you use Twitter a lot but haven’t used Tweetdeck, go check it out!)
It sounds slightly tedious but if you’re a new brand wanting to make connections and build your brand awareness, twitter lists are absolute gold!
I will be covering Twitter lists in more detail in my ‘Triumph your Twitter‘ workshop coming in January 2019.